From outsourced marketing directors to fractional CMOs, the gig economy is on the rise among marketers. With all the attention on the ‘gig economy’ these days, it’s no surprise to see this trend on the rise among marketers as well. From ‘side hustles’ to full-time consulting and fractional executive roles, more and more marketers are offering their services on-demand….
It sounds backwards at first glance. We’ve all been told that results matter. At most companies nearly all KPIs measure results, not execution or process. So why am I telling you that focusing on the process is more important than the results? When you focus only on the results, you may sometimes succeed and sometimes not. Success is heralded…
What is predictable growth? How can you create predictable growth in your business? Small companies often start to grow haphazardly. The product or services comes on the heels of an initial inspiration – perhaps an identified gap in the market or perhaps an initial customer request to build a custom solution. At the start, it might be easy to…
When is the Right Time to Start…
How Do You Choose Your First Marketing…
