When Should You Start Marketing your Startup or Product?

Marketing Launch

When is the Right Time to Start Marketing? Is It Already Too Late? This is a hotly debated question in Marketing and Startup arenas. Some argue that initially focus should be on product development/market research, etc. with traditional marketing activities left for later, once there is already a product to launch, advertise, and a brand to build. Expenses must…

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Your First Marketing Hire for Your Startup

First Marketing Hire for startup

How Do You Choose Your First Marketing Hire? Ideally, you’d start building your marketing and brand before you even finishing developing your first product or service. Particularly, when entering crowded markets with largely commoditized products, you will need to stand out from the noise and one of the best ways to do this is through a unique brand. Oftentimes,…

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The Rise of On-demand Marketing Expertise

On-Demand Marketing

From outsourced marketing directors to fractional CMOs, the gig economy is on the rise among marketers. With all the attention on the ‘gig economy’ these days, it’s no surprise to see this trend on the rise among marketers as well.  From ‘side hustles’ to full-time consulting and fractional executive roles, more and more marketers are offering their services on-demand….

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Is It Better to Attach to An Established Category, or Create a New Category?

Innovative Idea for Growth

How unique does your product/service have to be to establish a new category? When new companies establish products or services, they usually look to do something new or different from other players in the industry. Every company believes that what they do is somehow unique (and better) than other alternatives. This is the basis for the unique selling proposition…

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